Sunday 14 January 2018

CUSTOMER-DRIVEN MARKET GETTING MUCH-NEEDED RECOGNITION

New Commercial Projects in Ghaziabad | Shopping malls in Vaishali

CUSTOMER-DRIVEN MARKET GETTING MUCH-NEEDED RECOGNITION


When the market is healthy enough, the real estate segment contributes a considerable fraction to
the nation’s GDP. The real estate undeniably has economic and productive effects. Due to the
expanding population, there is a housing shortage close to 1.9 crore units in India. There has been a
slower pace in the growth of property as a result of disorganized norms and procedures. The
economically weaker sections and lower income groups have suffered from the housing shortage
due to the high priced housing projects.
The lack of housing for the neglected section of population brought the plan for ‘Affordable Housing’
into the picture. ‘PradhanMantri Awas Yojna’, a policy with a motive to provide affordable housing to
the urban poor and lower income groups got introduced in June 2015 by the Prime Minister
Narendra Modi. The target of this policy is to provide housing to all by the end of 2022. The plan to
execute affordable housing projects all over the nation is being supported by the concerned
segments. Various developers, financial institutions, and micro-lenders have proposed new policies
to execute this plan within the framed deadline. Also, affordable housing has become a new interest
for the developers as they know it's attracting more homebuyers. Due to the governmental
initiatives, the concept of affordable housing has become an admirable concept. The concept is still
growing; the goal to provide homes to all still prevails. The push from the government is encouraging
the private sector participation in this concept.
Recently, the reports by the credit information company confirmed that there is a vigorous growth in
the compound annual growth rate for affordable housing home loans in the last five years. The
favourable outcome is that the buyers going through disorderly home loan procedures will now have
the liberty to attain accomplishment. Also, due to the advent of new policy enactments, there are a
number of hopes in a straight row aligned for the investors.
“As our projects are already inclined towards the affordable aspect, we have launched 9600
segments in Gurugram in the past two years and have planned to come up with 1,00,000 more units
in favour of affordable housing policies. It would be an ease-up for the first time home buyers as they
would be getting ample opportunities to select the desired space for living. We wish to contribute
more to the enactment of this policy so that the motive of providing own houses to all gets
accomplished. With quick execution and policy change, the sector will give rise to new parameters
and housing styles. This will also lead the financial institutions to work on lower thresholds which will
make new inroads for the home-buyers. The increase in demand for affordable projects is seen on
the real estate portals clearly by the experts. It’s a positive sign for us as we have been focusing on
a similar concept since the beginning” says Pradeep Aggarwal, Chairman, National Council on
Affordable Housing, ASSOCHAM who is also the Co-founder & Chairman of Signature Global.

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